Case Study: Hotel Mr. President – Graphic Design for a Luxury Hotel in Belgrade
Background:
Hotel Mr. President is a luxury hotel located in the heart of Belgrade, Serbia. The hotel offers top-notch amenities and services to guests, including a spa, fitness center, and gourmet restaurant. Hotel President approached me to design a new logo, photography, and promotional materials that would reflect the hotel’s luxurious and modern brand.
Design Process:
To start the project, I conducted extensive research on luxury hotels and the hotel industry in Belgrade. I studied the competition and identified areas where Hotel President could differentiate themselves. Based on this research, I developed several design concepts for the new logo, photography, and promotional materials.
The final logo features a sleek, modern design that incorporates the hotel name and an abstract representation of a crown. The color palette uses gold and black to communicate luxury and elegance – key values of the hotel industry.
For the photography, I captured images that showcased the hotel’s luxurious amenities and modern design. The photographs were designed to evoke a sense of comfort, relaxation, and luxury for potential guests.
For the promotional materials, I created a cohesive design that complemented the new logo and photography. The design features high-quality images, clear and concise information about the hotel and its amenities, and the Hotel President logo prominently displayed. The promotional materials were designed with the aim of creating a memorable and positive impression of the hotel for potential guests.
Results:
Hotel Mr. President was extremely pleased with the final logo, photography, and promotional materials. The new branding has helped Hotel President to stand out from competitors and communicate their luxurious brand values to potential guests. The high-quality photography and promotional materials have also helped to increase brand recognition and customer engagement. Overall, the new branding has helped Hotel President to strengthen its position as a leading luxury hotel in Belgrade.
Conclusion:
Working for Hotel Mr. President was a great opportunity to create a modern and luxurious look for a leading hotel in Belgrade. The design process allowed me to use my expertise to create a branding strategy that would help Hotel President to differentiate themselves and attract guests. The final designs are a testament to the power of strong branding in building customer loyalty and increasing sales in the hospitality industry.
