Case Study: Alek – Graphic Design for LPG Car Installation Parts

Background:
Alek is a Polish company specializing in the trading of LPG car installation parts. The company prides itself on offering high-quality products and exceptional customer service. Alek approached me to design a new logo, website, and promotional materials, as well as stand booths for different fairs to help their products stand out on the market.

Design Process:
To start the project, I conducted extensive research on the LPG car installation industry and Alek’s target audience. I studied the competition and identified areas where Alek could differentiate themselves. Based on this research, I developed several design concepts for the new logo, website, and promotional materials.

The final logo features a bold, modern design that incorporates the company name and an abstract representation of a gas pump. The color palette uses shades of blue and green to communicate trust, reliability, and environmental friendliness – key values of the LPG car installation industry.

For the website design, I created a clean and modern look that highlights the Alek brand and their products. The design features high-quality product images, clear and concise information about the products, and an easy-to-use navigation system. The website was designed with the aim of creating a positive user experience for customers.

For the promotional materials and stand booths, I created a cohesive design that complemented the new logo and website. The design features high-quality product images, clear and concise information about the products, and the Alek logo prominently displayed. The promotional materials and stand booths were designed with the aim of creating a memorable and positive impression of the brand for customers.

Results:
Alek was extremely pleased with the final logo, website, and promotional materials. The new branding has helped Alek to stand out from competitors and communicate their brand values to their customers. The high-quality promotional materials and stand booths have also helped to increase brand recognition and customer engagement. Overall, the new branding has helped Alek to strengthen its position as a leading supplier of LPG car installation parts in Poland.

Conclusion:
Working with Alek company was a great opportunity to create a modern and professional look for a leading company in the LPG car installation industry. The design process allowed me to use my expertise to create a branding strategy that would help Alek to differentiate themselves and attract customers. The final designs are a testament to the power of strong branding in building customer loyalty and increasing sales.