Case Study: DiWine Cafe Bar – Graphic Design for a Modern Cafe Bar in Belgrade

Design Process: To start the project, I conducted extensive research on modern cafe bars and the cafe industry in Belgrade. I studied the competition and identified areas where DiWine Cafe Bar could differentiate themselves. Based on this research, I developed several design concepts for the new logotype, promotional materials, and photography.

Background: DiWine Cafe Bar is a old fashioned cafe bar located in the heart of Belgrade, Serbia. The cafe bar offers a wide range of high-quality coffee, wine, and food options to customers, as well as a cozy and inviting atmosphere. DiWine Cafe Bar approached me to design a new logotype, promotional materials, and photography that would reflect the cafe bar’s old fashion brand.

The final logotype features a minimalist design that incorporates the bar name and an abstract representation of a wine glasses.

For the photography, I captured images that showcased the cafe bar’s cozy atmosphere, delicious food, and high-quality coffee and wine options. The photographs were designed to evoke a sense of warmth, relaxation, and indulgence for potential customers.

For the promotional materials, I created a cohesive design that complemented the new logotype and photography. The design features high-quality images, clear and concise information about the cafe bar and its offerings, and the DiWine Cafe Bar logotype prominently displayed. The promotional materials were designed with the aim of creating a memorable and positive impression of the cafe bar for potential customers.

Results: DiWine Cafe Bar was extremely pleased with the final logotype, promotional materials, and photography. The new branding has helped DiWine Cafe Bar to stand out from competitors and communicate their modern and trendy brand values to potential customers. The high-quality photography and promotional materials have also helped to increase brand recognition and customer engagement. Overall, the new branding has helped DiWine Cafe Bar to strengthen its position as a leading cafe bar in Belgrade.

Conclusion: Working with DiWine Cafe Bar was a great opportunity to create a old fashion look for a cafe bar in Belgrade. The design process allowed me to use my expertise to create a branding strategy that would help DiWine Cafe Bar to differentiate themselves and attract customers. The final designs are a testament to the power of strong branding in building customer loyalty and increasing sales in the food and beverage industry.