Savor the essence of French cuisine with the O la la restaurant app. Our streamlined and dynamic design enables you to order food, track your delivery, and leave feedback, all at your fingertips.
My role
As a UX designer for the O la la App of a regional restaurant in the suburbs of a metropolitan area, my role is to create a user-friendly experience for customers who want to order specialty meals and side dishes from the restaurant. The restaurant’s target customers are busy workers and lovers of French cuisine who lack the time or ability to prepare a family dinner. My job is to ensure that the app’s interface is intuitive and easy to navigate, so that customers can quickly find and order the meals they want. This involves conducting user research to identify pain points and designing wireframes and prototypes to test and refine the app’s usability. I also work closely with developers to ensure that the app is responsive and functions smoothly on different devices. Overall, my goal is to create an enjoyable and seamless experience for customers, so that they can easily order delicious meals from the restaurant and enjoy them with their loved ones.
The product
App for the regional restaurant located in the suburbs of a metropolitan area. Restaurant delivers specialty meals and side dishes. Restaurant target customers as workers and lovers of French cuisine who lack the time or ability to prepare a family dinner.
The problem
The O la la App addresses the problem of busy individuals who want to enjoy French cuisine but lack the time or ability to prepare a family dinner. With the app, customers can easily order specialty meals and side dishes from the regional restaurant located in the suburbs of a metropolitan area. The app’s user-friendly interface simplifies the ordering process, making it easy for customers to place an order and have it delivered to their doorstep. The app’s features also allow customers to customize their orders, view nutritional information, and keep track of their order history. Overall, the O la la App saves customers time and effort by providing a convenient solution to their dinner needs.
The goal
The goal of the O la la app is to provide a convenient and efficient solution for customers to order specialty meals and side dishes from the regional restaurant located in the suburbs of a metropolitan area. The app is designed to make it easier for customers who are short on time or lack the ability to prepare a family dinner to enjoy high-quality French cuisine without having to go to the restaurant. By offering a user-friendly and seamless ordering process, the app aims to enhance customer satisfaction and loyalty while increasing revenue for the restaurant. The app also allows for easy tracking of orders and delivery times, ensuring that customers receive their meals on time and in the desired condition.
Target audience
As mentioned earlier, the target audience of the O la la App is primarily workers and lovers of French cuisine who lack the time or ability to prepare a family dinner. This includes busy professionals who may not have the time to cook after a long day at work, as well as food enthusiasts who are interested in exploring French cuisine but may not have the expertise or resources to do so. Additionally, the app may also appeal to individuals and families who are looking for a convenient and delicious alternative to traditional meal options.
Research study details
Project background
We are creating an app for a French Restaurant to help people to make orders, get deliveries or pick up their favorite French food. Usually this process needs time for calls and organization but with the app this process can be simplified and time saving.
Research goals
To research if the ordering process saves time and helps customers to plan their meals.
Research questions
Does the ordering process save time?
How often will users choose our daily recommendations?
How often will users use the “Add to favorites” option?
Key Performance Indicators (KPIs)
- Time on task
- Drop off rates
- Conversions rate
- System Usability Scale
Methodology
Under moderate usability study
Location: Belgrade – Serbia, agency office
Sessions will take place on January 25th.
Five participants, each will complete the study on their own.
Session for each participant will last 30 minutes and will include an introduction, a list of tasks, and a short questionnaire.
Participants
Participants are people who place orders at least once a week.
Some are busy business people, managers and others are families or individuals who like French specialties.
2 male 2 female, one nonbinary, all aged 20 to 70 yo.
1 user of assistive technology
100$ complimentary gift card for online orders
Script
Specific tasks related to research goals:
Participants will be asked to navigate the website and find specific information or perform specific tasks, such as donating to a project or creating an account.
Prompt 1: Create a profile
How was it to create a profile, easy or difficult ?
Is there anything annoying or needs some change about the process?
Prompt 2: Building a customized meal
Is there anything you would like to change about the process of customizing meals?
Prompt 3: Choose a sides for your meal
How was the process? Is there anything you would change?
Prompt 4: Confirm your order and complete the checkout process
How was it to complete an order, easy or difficult?
Is there anything you would change?
When the participant completes the System Usability Scale, they
will be asked to score the 10 items with one of few responses
That are ranged from Strongly Agree to Strongly Disagree:
I would use this app frequently without problems.
I found the app to be unnecessarily complex.
I think that the app was easy to use.
I think that I would need the support to use this app.
I found some functions in this app were integrated well.
I thought there was too much inconsistency in this app.
UX Research Study Plan
Most people would learn to use this app quickly.
The app is very easy to use.
I felt very confident using the app.
I needed to learn a lot so I could get going using this app.
The payment system is annoying.
The ordering process is bad.
Key challenges
Providing a user-friendly interface: The app should be intuitive and easy to use for customers who may not be familiar with technology.
Ensuring quick and easy ordering: Customers should be able to easily navigate the menu, select their dishes, and place an order without any confusion or frustration.
Incorporating personalization: The app should be able to remember a customer’s order history and preferences, allowing for a more personalized experience.
Integrating payment and delivery options: The app should offer a seamless and secure payment system, as well as multiple delivery options to suit customers’ needs.
Ensuring compatibility with different devices: The app should be designed to work on various devices and screen sizes, ensuring a consistent experience across platforms.
Ensuring accessibility for all users: The app should be designed with accessibility in mind, including features such as text-to-speech and high-contrast modes for visually impaired users.
Initial design concepts
After conducting a competitive audit, I brainstormed ideas for how to address the gaps and opportunities identified. Specifically, I focused on creating features that would help users better track their medication and simplify the refill process, while also keeping in mind the importance of accessibility and ease of use.
After ideating and drafting some paper wireframes, I created the initial designs for the O’ la la app.
View Remember app’s low-fidelity prototype
High-fidelity Mockups
High-fidelity prototype
Follow the link to the prototype.
Conclusion and possible next steps
Through the design process, I gained a deeper understanding of the importance of user-centered design and the value of taking the time to conduct thorough research and testing. I also learned that by focusing on specific user needs and iterating on designs based on user feedback, it’s possible to create solutions that are not only effective but also engaging and enjoyable to use.
In conclusion, the Remember App and Responsive Website aim to help people take their medications on time, reducing the risk of adverse health effects and improving their overall health outcomes. The product’s goal is to provide a user-friendly and convenient tool for managing medication schedules, particularly for older adults or those with complex medication regimens.
To achieve these goals, the design process of the product needs to consider various challenges, including the need for intuitive and accessible interfaces, integration with various types of medication management systems, and the ability to provide timely reminders and alerts to users.
In terms of possible next steps, the design team may need to conduct user testing and gather feedback from target audiences to refine and improve the product’s functionality and user experience. Additionally, the team could explore partnerships with healthcare providers and medication management services to enhance the product’s reach and impact. Finally, ongoing maintenance and updates to the product will be necessary to ensure it remains relevant and effective in meeting user needs.
the audience and their needs, as well as considering the organization’s goals and values. The website needed to be visually appealing and user-friendly, while also communicating the mission and impact of the organization effectively. Additionally, we had to overcome challenges such as incorporating donation features, creating engaging content, and ensuring the website was accessible to all users.
Moving forward, possible next steps would be to continue testing and gathering feedback from users to ensure the website is meeting its goals and making improvements where necessary. It’s also important to regularly update the website with fresh content and adapt to changes in technology and user behavior to ensure the website remains relevant and effective in achieving the organization’s mission. Finally, exploring new ways to engage with and expand the audience, such as through social media campaigns or partnerships with other organizations, could help to increase the website’s impact and reach.
